Important marketing terms

Marketing is the study and management of exchange relationships.Span of Control: It refers to the number of subordinates who can report directly to a superior (manager).Supplier: They are the source of supply of materials, goods or services to a company.Here are some common affiliate marketing terms: Above the Fold: Describes the part of an email message or web page that is visible without scrolling...Compliant Individual: The individual who moves towards others and want to be loved, wanted, and appreciated by others.Diffusion Process: The process by which the acceptance of an innovation is spread by communication to members of a social system over a period of time.Strategic Planning: Process of determining long-term objectives of an organisation.

Non-conformance: Attributes or measured units of data on a given product or part that do not meet the specification limits. p-Chart: It is a control chart used to evaluate performance of a produces outcome based on the fraction or percentage defective in a sample whose size is either constant or varying.Job Design It is the process of deciding on the contents of a job in terms of its duties and responsibilities, on the methods to be used in carrying out the job, in terms of techniques, systems and procedures and on the relationships that should exist between the job holder and his superiors, subordinates and colleagues.

Attitude: It is the learned predisposition to behave in a favourable or unfavourable with regard to a particular thing.Team Building: Any formal activity intended to improve the development and functioning of a team.March 2, 2013 1 Comment This post may contain affiliate links.Valence: The anticipated satisfaction or dissatisfaction that an individual feels toward an outcome.Autocratic or Authoritative Leader: An autocratic leader is a person who determines policies without consulting others but simply tells others for further action.

A Definitions Guide for Common Marketing Terms

Job Rotation This type of training involves the movement of the trainee from one job to another.

Recruitment Recruitment is the process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organisation.Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and.Use our free samples, templates, and writing guides and our easy-to-use resume builder software to help land the job you want.Whether you work in marketing or not, you will find that an.

The Top 100 Most Important Words in Business English. marketing. the commercial. cost in terms of foregone alternatives.Appraisal Cost: Cost for evaluation of correctness and conformance of a product or service or process after the occurrence of the event.

40 Important Internet Marketing Terms And Meanings

Inspection: It is a method of examining, and measuring when necessary, for identification of any defects or short coming of any features or tolerances in a product.Maximum Level: represents the level beyond which the stock in hand is not allowed to exceed.PERT (Programme Evaluation and Review Technique): This is a time-event network analysis system in which various events in a project are identified with a planned time frame for each.

Steering Committee: It is a management team (mostly drawn from middle or senior management) assigned with the responsibility of guiding a task and deploying measures for achieving a set objective.Market Research — the process of planning, collecting, and analyzing data relevant to marketing decision-making.

Basic Marketing Terms - AmericanHues

Contractual vertical marketing systems are generally of three types: i.Inert Set: Brands that a consumer is indifferent towards because they are perceived as having no particular advantage.

This research has important implications for brand and global marketing efforts by.Process: This refers to linked activities combining the people, equipment, materials, methods and environment with the purpose of producing a product or service for customers within or outside the company.Upward Communication: It flows from a subordinate to a superior.Trade Unions It is a voluntary organisation of workers formed to promote and protect their interests by collective action.Learn the basic definitions of advertising, marketing, promotion, public relations, publicity and sales, in this topic from the Free Management Library.Halo Effect: A situation in which the perception of a person on a multitude of dimensions is based on the evaluation of just one or few dimensions.

Quintessential LiveCareer Empowering Job-Seekers since 1996 Resume.Flow charts can be of different types, like Process flow chart, Work flow diagram, Resource deployment flow chart etc.